An invitation · Helsinki · 22 October 2026

Welcome toBeautiful Living

From individual sales to B2B2C collaborative commercial multiplication in the interconnected physical and digital market.

For CEOs and founders who understand the power of belonging — and want to be happy, healthy and wealthy, locally and internationally.

Join the Beautiful Living movement

A new room for your next opportunity.

WhenThursday 22 October 2026
6:00 PM · Helsinki time
WhereNomad Food & Wine
Lönnrotinkatu 18
00120 Helsinki
WhoCEOs and founders
Hosted by Francesca Giobbi and Marianne Koskimies

You don’t have to sell alone.

What if your next growth opportunity is the network of other CEOs and founders around you?

Freedom eE Colabocratic Cross-Trade brings entrepreneurs together to build a collaborative commercial ecosystem. Your company can grow with other companies. Your content can open doors for other businesses. Their audiences can create opportunities for you.

  • Cross-Network Synergies
  • Cross-Communication
  • Cross-Distribution
  • Cross-Sales
  • Cross-Investments
  • Cross-Multiple Earnings

What is a Colabocratic Business?

A business built on commercial cooperation, where work, contribution and results are rewarded by merit. Participants create content, connect networks and agree how contributions are recognised in B2B, B2C and B2B2C commercial relationships.

The model connects collaborative content with commercial links inside eE-app.co and participants’ own social media, with agreed shares defined in their commercial contracts.

10 dimensions of Beautiful Living

Connecting content creators, product companies and service companies creating positive economic impact for people, businesses and the planet.

01

Beautiful Spaces

Architecture, home, intelligent environments and nature.

02

Beautiful Body

Healthy food, movement, beauty and longevity.

03

Beautiful Mind

Books, knowledge, contemplation and growth.

04

Beautiful Relationships

Love, community, cooperation and human connection.

05

Beautiful Work

Purpose-driven entrepreneurship and contribution.

06

Beautiful Wealth

Prosperity, resources and responsible wealth creation.

07

Beautiful Experiences

Travel, culture, food, art and memorable life experiences.

08

Beautiful Technology

Technology serving humanity.

09

Beautiful Planet

Regeneration, biodiversity and environmental stewardship.

10

Beautiful Legacy

Heritage, knowledge transmission and contribution to future generations.

Create value together.
Then go further.

9 interconnected revenue streams

The ecosystem is designed around multiple pathways for businesses and their collaborators to generate, share and multiply value.

After four months

The aim is to bring participating businesses together with family offices and international investors, using the commercial results, relationships, data and opportunities from four months of activity as a foundation for investment, expansion and scale.

Create Colabocratic Content together. Sell together. Create value together. Be rewarded by merit.

Your hosts

Our BeEtter Verse

Francesca Giobbi

Founder & Architect

An international business builder with 35+ years in luxury fashion and global trade. Her work spans Made in Italy brands and her own Made in Brazil shoe brand, traded across 67 countries.

For more than 12 years she has researched entrepreneurship through conversations with 10,500+ CEOs and founders worldwide. Based in Helsinki, she founded Freedom eE Colabocratic Cross-Sales Economy and the Made in HappineEss movement.

Contact Francesca
Marianne’s Mohair

Marianne Koskimies

Founder · PhD researcher

A former Editor-in-Chief of Burda magazine in Finland, Marianne brings experience in media, textiles, entrepreneurship and business strategy, and is responsible for Bernina sewing machine sales.

Her PhD research at the University of Helsinki and Copenhagen Business School explores a sustainable, entrepreneurship-led craft ecosystem in South Africa. Through Marianne’s Mohair, she promotes craftsmanship and hosts workshops that connect creativity, community and wellbeing.

Marianne’s Mohair
The roadmap

From Helsinki to the world.

22 October 2026

Welcome to Beautiful Living

The gathering at Nomad Food & Wine, Helsinki.

Q4 2026 – Q1 2027

Nordics & Americas

Development of Colabocratic Cross-Trade in the Nordics and the Americas.

29 March – 4 April 2027

Lapland

The roadmap plans the first itinerant Colabocratic Studio in a Lapland hotel from 29 March, a Communication Immersion and a Cross-Investment meeting with women investors and family offices.

April – September 2027

Rounds 3–4

Campaigns continue, with family offices from South America and Southern Europe and the first Studio franchises.

13–19 September 2027

Helsinki & Åland

Healthy, Wealthy and Happy CEOs, Founders, Investors and Professionals Week.

October 2027 – 2030

One roadmap, many places

Expats and diasporas repeat the one-year roadmap with their home countries.

22 October · 6:00 PM · Helsinki

Join Beautiful Living.

Contact a host or the venue to RSVP and confirm participation details.