Freedom eE presents

A verse for those who trade with purpose.

Where entrepreneurs, professionals, investors and consumers build, back and buy products, services and experiences that improve life — together. Four flows, nine revenue streams, one wallet.

Enter the eE.app ↗ Explore the verse ↓
10,400conversations since 2014
67countries
400M+entrepreneurs who must pay to be seen
~$163Ba year spent on visibility before any sale
The one inversion

You already spend enough money every month to fund a business. It just isn't yours.

Every company on earth pays for attention before it earns a single euro — all invested up front, all buried inside your price, all spent before one customer says yes. Freedom eE moves that payment to the other side of the sale. If you remember nothing else from this page, remember this table.

The market today
Colabocracy
When you pay for market access
Before you sell
After you sell
What it costs you
A fixed percentage buried in your price, spent before a single customer says yes
A defined percentage of a sale that already happened
Who decides who is heard
Budget
Merit
Who wins
The deepest pocket buys the loudest voice
The most useful contributor earns the most
Who is excluded
Anyone who can't fund the up-front spend
Nobody — you cannot be outbid for position
What is measured
Financial results
Financial and relational results
Predatory competition does not start with the quality of a product. It starts with how much money an entrepreneur can afford to pay for space in the digital and physical market — and for direct communication with the client. Francesca Giobbi, Founder & Commercial Architect

Those same commercial commissions are not paid before going to market. They are paid when a sale happens, governed by smart contracts, and settled through automated payment splits. That single inversion changes who is allowed to compete.

One table · shared value

Something for everyone who trades with purpose.

Every participant benefits differently — and every benefit makes the whole network stronger. What changes here is not how much you publish. It is that you stop doing it alone, and that it starts paying.

01

For entrepreneurs and professionals

Turn clients and suppliers into a trusted distribution network, lower acquisition costs, diversify revenue across nine streams, and build a business hub investors can understand.

If you run a business of one: you have always been priced out of visibility. Here, visibility is not bought — it is earned by being useful to the other people at the table. Your consumption, knowledge and relationships become assets you can actually monetise.

If you have employees: you are already spending heavily to acquire clients and to keep the ones you have. This maximises that investment and lowers your retention cost, while your suppliers, partners and clients become a distribution network paid only on results.

02

For investors

Discover business hubs with transparent distribution, documented contribution and a more resilient path to growth.

Finance a campaign's cash flow, a partner's growth, or the platform itself — and get paid on every sale that follows, with the whole flow of funds visible in the ledger rather than reported to you in a quarterly summary.

Governance is available too, through the V-Free layer, and it is earned by contribution rather than bought.

03

For consumers

You are the reason the economy exists. Here, you are paid for that.

Consumers invest in purpose-driven entrepreneurs simply by choosing where they spend. Every purchase helps create positive impact for society while supporting purpose-driven businesses — and, at the same time, increases your own purchasing power in the international marketplace.

You earn when you buy. That is the sentence that makes the model click for most people: your consumption stops being a pure cost and becomes a recorded, rewarded act.

Find what you're looking for

Index

Everything on this page, in one place. Jump straight to what matters to you.

A

What are your benefits?

What entrepreneurs, professionals, investors and consumers each get out of Freedom eE.

↘ B

The origin

35 years, 10,400 conversations across 67 countries, and the three tensions behind the model.

↘ C

What it actually is

Freedom eE, Colabocracy and Made in HappineEss, defined — plus the four pillars and the five marks.

↘ D

How a campaign works

The bonded table, the content, the colabocratic link and the sale.

↘ E

The four flows

Every split named, and who shares the money in each one.

↘ F

Nine revenue streams

One wallet, and how a campaign finances the next one.

↘ G

The five tokens

How rights, reputation and governance are held.

↘ H

The rules

Fixed percentages, who sets the numbers, and how it is accounted.

↘ I

The market

Twenty-six sectors, and the money already spent on being seen inside them.

↘ J

The philosophy

Four markets, two capacities, the 26 Queendoms and the 13 dimensions of health.

↘ K

Beautiful Living

Ten pillars, and the goal the whole ecosystem is built to produce.

↘ L

Finland

The mark, the nine cities, Ikaalinen and the roadmap to September 2027.

↘ M

Join

One membership, three ways in, and what this means for you.

↘ N

Who is behind it

The four architects, their layers, and the partnerships.

↘ O

The honest questions

The objections, answered — plus the glossary.

↘
Where this came from

It started with something she saw, not something she read.

Francesca Giobbi spent more than 35 years inside the international fashion and business ecosystem, connecting production, brands, markets and people across Asia, Europe and Brazil. She contributed to the internationalisation of Made in Italy with Prada, Gucci, Armani and Versace; of Made in Germany through Jil Sander; and lived the international value creation of Made in Brazil through her own shoe brand and factory. Then, working in India with one of the brands she had helped build, she saw labour exploitation with her own eyes.

What is the quality of life of the entrepreneur — and of everyone connected to that entrepreneur — inside an economy that keeps getting more international and more digital?

She went looking for the answer by asking people directly. Since 2014: more than 10,400 entrepreneurs, professionals and investors, across 67 countries, in businesses earning from around €15,000 a year to more than €2 billion a year. Fashion. Beauty. Health. Digital transformation. Entertainment. Education. Logistics. Beautiful Living. At every scale, the same underlying similarities — and the same exhaustion.

Tension one

Growth that costs health

Revenue climbs while sleep, body and relationships pay the bill. Success is measured in figures that say nothing about the person producing them.

Tension two

Technology arriving faster than we absorb it

AI, automation and robotics reshape work quicker than any human system adapts. Most founders experience the shift as a threat rather than a tool.

Tension three

Wealth without belonging

Capital accumulates inside structures that leave the people within them isolated. Transactions multiply; trust does not.

All three converge on one daily obligation: publish yourself, or disappear. Burnout is the predictable outcome of a rule nobody agreed to — and it is exactly what Colabocracy removes. In a colabocratic campaign you are not required to perform alone.

The conversation that changed everything

In one of those interviews, Francesca met Aliona Botea, a marketer. Aliona listened to the whole idea and then said the uncomfortable thing.

You are creating a new way for people to communicate their products and services through their communities of professional, personal, financial and social consumption. But you are still paying to put your own product into that market. That is crazy. Aliona Botea, Co-Sales & Marketing Architect

That reframed the whole project. The question stopped being how do I communicate my product? and became: how do people who need each other communicate, trade, grow and create value together — without competing for the same increasingly expensive space?

She also funded the three technical layers the answer needed: blockchain development in London for transparent contracts, fintech in Porto for automated payment splitting, and marketing technology in São Paulo for colabocratic communication inside social communities. Those are not credentials. They are the components: the contract layer, the payment layer, the distribution layer, and the room.

The definitions

Three names, one system.

Freedom eE

Unlock the ethical economy inside the lifestyle you already consume. It reconnects local and international wellness communities through conscious daily consumption, production, knowledge and lived experience — turning everyday trade into a bridge between local challenges and distributed solutions. Not an ideology. A permission: an economy where profit and principle are paid on the same invoice.

Colabocracy

CO — commercial collaboration, in which entrepreneurs, professionals, investors and consumers create, promote, finance, sell, distribute and consume together. LABOR — the communication work itself: the endorsement recorded, the content created, the link shared. CRACY — a system where those contributions are attributed inside a transaction and rewarded by merit. The pyramid replaced by the network.

Made in HappineEss

The movement Freedom eE Colabocracy creates: the trade of products, services and local solutions, invested towards a healthy, wealthy, happy and beautiful entrepreneurial life. Buy locally where local value exists. Connect internationally where global value is needed. Communicate the challenges that matter. Distribute the solutions that can help.

Four pillars

Pillar 01

Freedom eE

An entrepreneurial energy economy built around belonging and contribution.

Pillar 02

Self-sustaining

Nine connected revenue streams continuously generate, circulate and reinvest value.

Pillar 03

PHYgital

Physical and digital trade live in one commercial experience, activated through 90–120 day campaigns.

Pillar 04

Colabocracy

Intelligent cooperation that rewards commercial merit through transparent B2B, B2C and B2B2C relationships.

The five marks

One outcome, five ways to earn it. A product carries all five marks, or it does not carry Happiness at all. That single rule is what makes the network legible in every direction.

MarkMeaning
Made with HealthThe science of living well
Made with WealthValue that stays at the table
Made with EthicsTrust before transaction
Made with ResponsibilityAnswerable for the whole chain
Made with BeautyBeautifully made, well designed
The operating cycle

A campaign is a production cycle with a commercial engine attached.

Every Made in HappineEss Colabocratic PHYgital Campaign runs for 90 to 120 days. It begins with business owners who want to address a real challenge in their community, together with their circular-economy partners. Five content-creation days, one a month, 12:00 to 19:00. Four cycles a year, one per season. The content made in September is still selling in January.

Movement 01

The suppliers unite

Local producers of wellness solutions sit at the same table as the suppliers they already buy from and already trust.

Movement 02

Mutual endorsement

Nobody advertises. Each participant speaks about what they actually use to live and work well — lived knowledge, on camera, free to disagree.

Movement 03

Content is created

Podcasts, workshops, demonstrations, testimonials and surveys, produced across the bonded table, the podcast studio and the kitchen studio, in a single seven-hour day.

Movement 04

Everything becomes sellable

The set, the products, the services and the experiences shown in the content all resolve to one colabocratic commercial link.

From the table to the sale

01

The content unit

A podcast, workshop, survey or set of testimonials, published to the Made in HappineEss channel.

02

The colabocratic link

One tracked link per content unit, issued by eE.app. Everything shown in the content points to it.

03

The window marketplace

The storefront holding every product, service and experience of that episode, accumulating across the cycle.

04

The sale

Attributed to the link, the channel and everyone in its pool — paid at settlement.

The content travels

It does not sit on one channel. It moves through the social networks and email lists of every participant, every sponsor and every supplier of the five days — Telegram, Instagram, TikTok, YouTube, LinkedIn, WhatsApp, Signal and email. Beyond their primary role, any actor, partner or sponsor can also act as a distributor, sharing the campaign's pool link together with their own invite link.

Sponsors are cast, not advertisers

Brands join a campaign as a named actor of the cast, funding the cycle in exchange for real, lived presence inside the content made at the table. The fee enters the campaign ledger and follows the same split logic as every other party. Never an ad break — and the stream is tracked, credited per campaign in the wallet.

Picture your own clients, suppliers, partners and investors becoming your distributors — and someone else's becoming theirs. Now picture that happening every day, at the scale of social media.

The money architecture

Four flows. Every split named before anyone spends a euro.

Each flow answers three questions: who pays, what they get, and who shares the money. Each is governed by its own smart contract, signed before the campaign begins, and settled by automated payment splits — so nobody has to chase an invoice. Flows 1, 2 and 3 build the machine. Flow 4 is where the machine pays you back.

The eE platform for mutual endorsement and strategic communication

Somebody has to keep the lights on: the platform, the wallet, the smart contracts, the tracked links, the legal structure, the education, the governance. Flow 1 is how that gets funded — and how the people who build and run it get paid by the same rules as everyone else.

Who pays

The member

Payment type

Recurring membership — €250 per month + VAT, or €750 + VAT for four months

What it gives you

The right to list and sell your products and services inside the campaigns

eE Educator HostEducates, invites, onboards and approves Campaign Owners — paid first, because nobody joins a system they do not understand10%
eE Distribution — Sales Studio 01International distribution, consumption and market expansion18%
eE TechnologyThe eE.app, the wallets and the interconnected digital infrastructure15%
eE Governance & LegalRules, contracts, compliance and token governance10%
eE Video Content CreationDigital content production, editing and distribution9%
eE Event Management & DistributionDesigns and distributes PHYgital events across the ecosystem9%
eE Investor ManagementConnects capital, strategic resources and long-term growth8%
eE Tech SecurityProtects contracts, settlements and data7%
eE Infrastructure ManagementLawyer and accountant — compliant, correct, auditable7%
eE IPResearch, methodology, frameworks and proprietary concepts7%
One rule for all ten: declared price plus measured contribution, recorded per campaign before the kick-off.Total 100%
Path A · direct

You join through the Studio

10% network income credits the Studio as seller of record; 90% is distributed across the partner roles by contribution.

Path B · colabocratic link

You join through a member

10% network income credits the member who made the introduction; 90% continues to the same contribution pools.

How you get paid

One wallet. Nine ways to earn.

You arrive already owning one to three active income streams — the business you already run. Those stay yours, now with intelligent client acquisition behind them. What the ecosystem adds is an architecture of nine interconnected revenue streams: one active, eight passive. Eleven possible lines, one operation — revenue added without adding headcount, inventory or a second business to run.

#StreamTypeYou earn when…
1Active Income — own saleActiveYour own product or service sells through the campaign. This is your way in to Freedom eE Colabocracy.
2Network Income — referralsPassiveSomeone you invited joins the platform and makes a sale or a purchase.
3Pool Income — every salePassiveAny sale happens in the campaign; you take your share of the pool, distributed across contributing actors, partner pools and campaign leadership.
4Consumption Income — conscious purchasePassiveYou buy inside a campaign — points, discounts and negotiation opportunities, paid in impact tokens.
5Sponsor Income — brand sponsorshipPassiveA brand joins your campaign as a named Sponsor, funding the cycle for real presence.
6Financing & Investment IncomePassiveYou finance a campaign's cash flow, or fund the growth of a company or innovation project — paid on every sale that follows.
7Game-Level IP IncomePassiveYour campaign becomes a level of the Healthy Entrepreneurial Game, and that level gets used. You own a share of that level's IP.
8eE.app Investor IncomePassiveYou invested in the growth of the wallet itself — paid every time someone uses it to complete a trade.
9Colabocracy IP / Social ReturnPassiveYou taught someone about the system, and a product or service sells inside their campaign. Education, paid like capital.

Read stream 4 twice. You earn when you buy. Your consumption stops being a pure cost and becomes a recorded, rewarded act.

The campaign pays for the campaign.

The conventional route to growth is to raise: give up equity, take on debt, or wait on a grant — months inside a process that produces no clients, no content and no revenue, only the possibility of money arriving later. Whoever can already afford to wait wins. The colabocratic route funds growth out of the trade itself.

Your own sale pays.

Your endorsement of a partner pays, when their product sells.

Your distribution pays, when someone buys through your link.

Your consumption pays, when you buy inside a campaign.

Your education of the next member pays, every month they stay.

Your referral pays, when the person you invited trades.

The membership and the seat at the table are the only costs paid before anything happens. Everything else comes out of sales that have already occurred. Cycle Two is funded by Cycle One, and external capital becomes an accelerator rather than a precondition — the difference between growth you control and growth you have to ask permission for.

Following one sale, step by step

Illustrative numbers. Every Product Owner sets their own percentage.

01

Maria lists a €1,000 wellness programme

She negotiates that 20% — €200 — of each sale circulates through the colabocratic revenue streams. She keeps €800.

02

Jussi endorses it at the bonded table

A two-minute recorded endorsement, because he genuinely uses it.

03

Ana shares Jussi's content

A member who never met Maria, distributing through her colabocratic link because it is useful to her own audience.

04

A customer clicks, lands on the window marketplace, and buys

The smart contract fires.

05

The €200 splits automatically

Ana's distribution, Jussi's endorsement, the producer and editor who made the content, the pools, the Campaign Owner, the Security Team, the referral chain, the educator who brought them in, and the investors who funded the infrastructure.

06

Nobody invoices anybody

Nobody chases anybody. The money lands in each wallet at settlement.

Rights and governance

The wallet reads impact, not only money.

Every one of the nine streams pays into the same wallet. But not everything that wallet holds is money. Five token types sit underneath the nine streams, each the rights layer for a different kind of contribution.

TokenLayerWhat it is forWho receives it
T-FreeTransactional / consumptionConsumption, boosts, offers. Rewards conscious consumption and activates marketplace velocity. No governance power — pure commercial engine.Brands, consumers, creators
R-FreeReputationTurns measured trust from the bonded table into visibility and ranking across the ecosystem.Brands, educators, storytellers, changemakers
V-FreeGovernanceVoting rights and strategic influence — shapes policy, campaign direction and allocation models. Governance is earned, not bought.Strategic partners, Freedom eE Chief 44′, the 44′ Colabocratic Leaders
I-FreeESG / 18 RBODO / intelligenceConverts the impact-scoring engine into usable data intelligence, impact-analytics rights and ESG transparency dashboards.ESG and 18 RBODO contributors, institutional partners
L-FreeLegacy / ownershipLong-term ownership rights, structural dividend entitlements, brand and legacy positioning — the closest thing to permanent equity.Colabocratic entrepreneurs whose campaign became a level of the Unite 2 ConqueEr game

RBODO = the 18 Responsible Business Owners Development Objectives.

The guarantees

This is the part that decides whether the system stays honest.

Inside every smart contract, the price of each partner is specified inside the cost of the product itself: real cost plus profit margin. Nothing hidden, nothing inflated, nothing discovered after the fact. In the first three flows, those percentages are pre-defined before the campaign begins.

A pre-defined percentage makes predatory competition impossible inside the system. Nobody can outbid anybody for position. Nobody can buy a better seat at the table. This is not the abolition of the free market — it is the free market finally made transparent.

Price is visible. Contribution is traceable. Reward is proportional to what you actually did. Which leaves exactly one variable: merit. You earn according to how many products and services of other partners you help to sell — by being genuinely useful, generous and honest with everyone in the ecosystem. Kindness stops being a soft value on a poster. It becomes the mechanism of income.

Step 01

The conversation

The product, service or experience owner and Francesca agree the commission their offer will carry.

Step 02

The contract

The agreed percentages are recorded — per action, per stream, per campaign — in the eE.app, through a smart contract.

Step 03

The kick-off

With the terms set, the campaign unit opens and the first table is scheduled.

How it is accounted

Everything is scoped per campaignEvery commission, membership, seat, sponsorship and partner payout carries a campaign id.
Each owner sets their own commissionOn sign-in, every product, service and experience owner receives an education form on commissions and contracts before setting their terms. The platform suggests a default learned from its own data, which the owner is free to adjust.
Splits are fair, by contributionEach partner declares their price first; the platform measures delivered tasks; the ratios follow.
Ledger first, payouts nextThe app records balances and splits before money moves. Distribution to wallets starts with the first sales window.
The Security Team verifies the ledgerSettlement verification and dispute prevention run before any payout is released.
One link, one truthAttribution reads invitations for Network Income and per-channel shares for reach — so you can see which channel actually converts.
The opportunity

Freedom eE does not sell wellness. It redistributes the money already spent on being seen inside it.

The Global Wellness Institute measures eleven wellness sectors. The Freedom eE framework measures twenty-six — adding the commercial infrastructure every one of them runs on. But the market Colabocracy actually addresses is smaller, sharper and better.

 LayerValue
ACore wellness economy, 11 sectors (GWI, 2024)$6.8T
BProjected core wellness economy by 2029 (GWI)$9.8T
CFreedom eE's 26 sectors — wellness plus commercial infrastructure~$14T
DThe attention pool — marketing budgets average 7.7% of company revenue, applied to the core wellness economy alone~$520B / year
EPaid media alone, 30.6% of marketing budgets — money that buys visibility and is spent before any sale~$163B / year

Layers D and E are the opportunity: the spend Colabocracy moves from before the sale to after it, paid out by merit through the four flows instead of to platforms and intermediaries. Capturing a fraction of one percent of layer D is a business of hundreds of millions a year. The model does not need to win the wellness economy to be large.

And a second, simpler line

Membership is a single price, €750 + VAT for a four-month cycle. Against 400 million entrepreneurs and independent professionals:

PenetrationMembersMembership revenue per cycle
0.001%4,000€3M
0.01%40,000€30M
0.1%400,000€300M

Layers A, B, D and E sourced from the Global Wellness Institute, Global Wellness Economy Monitor 2025, and the Gartner 2025 CMO Spend Survey. Layer C is Freedom eE's own framework estimate, not a GWI figure. The penetration table is arithmetic on the stated membership price, net of VAT, and not a forecast.

Twenty-six sectors, one market

The world had segmented these sectors to make them easier to administer separately. The Wellness Economy is where they come back together as one interconnected whole — which is exactly what makes cross-sector colabocratic trade possible.

01Traditional & Complementary Medicine 02Public Health & Prevention 03Wellness Real Estate 04Workplace Wellness 05Nutrition & Weight Loss 06Mental Wellness 07Wellness Tourism 08Spa Economy 09Thermal & Mineral Springs 10Personal Care & Beauty 11Physical Activity 12Wellness Media, Technology & Finance 13Ethical Home & Décor 14Fashion & Wearables 15Wellness Communities 16Wellness Public Infrastructure 17Pet Wellness 18Finance & Capital Markets 19Accounting, Audit & Tax 20Legal, Compliance & Governance 21Logistics & Global Trade 22Manufacturing & Operations 23Marketing & Communications 24Sales & Revenue Management 25Technology, Data & AI 26Human Capital & Organisation
What it believes

Four markets live inside every person.

This is the idea that makes the model personal rather than corporate. Picture an entrepreneur with a hundred employees, and a solo entrepreneur who runs a business of one. Both consume across all four markets. Both choose. Both can communicate, in their own content, why they consume what they consume. In Colabocracy, both get paid for it.

Personal consumption

Everything you consume for the vitality to live your best version.

Social consumption

Everything you consume for good relationships with the people who help you learn, experience and improve — and who bring opportunities into your life, family and business.

Professional consumption

Everything you consume so your work produces results: financial, legal, administrative, commercial, productive, marketing and fiscal support.

Financial consumption

Everything you consume to raise the quality and protection of your investments and income.

A person can spend hours of attention in a deep conversation with a friend or a colleague, or in a networking meeting. No money changes hands — and yet it is exactly those relationships that produce the biggest businesses. A linear market pits an innovator against the very people who helped build the solution. A colabocratic market does the opposite: everyone earns.

Two capacities, one economy

Every human being operates with two capacities: the capacity to create what does not yet exist — imagination, research, relationship, care — and the capacity to materialise: execution, structure, measurement, delivery. Almost the entire commercial education of the world trains only the second. That is how the market became a machine: it measures financial results and does not measure relational ones.

Men need to take care more

Developing the creative and relational capacity they were trained to skip.

Women need to develop the materialising capacity fully

Without abandoning the creative and relational one they already carry.

This is not a diversity argument. It is a commercial one. A market that only knows how to materialise can optimise what already exists, but it cannot create what does not exist yet — and it cannot see the relationships that produce the biggest businesses, because those relationships never appear on a balance sheet.

The three frameworks, and how they fit

There are two sets of twenty-six and one set of thirteen in this ecosystem. They are often confused. They are not competing, and they are not the same.

The 26 Queendoms are how you see the relationships. The 26 Wellness sectors are where you trade them. The 13 dimensions of health are how you measure whether the balance is holding.

The 26 Universal Queendoms — the Take Care Economy

01Cosmic02Spatial03Atmospheric04Mineral05Terrestrial06Aquatic07Plant08Animal09Human10Material11Digital12PHYgital13Economic14Political15Legal16Educational17Scientific18Creative19Cultural20Mental21Emotional22Social23Health24Spiritual25Chemical26Integrative

Together they form the Take Care Economy, in which every entrepreneur becomes a Guardian of Value — caring for suppliers, partners, employees, communities, clients and the planet. Every supplier becomes a partner. Every client becomes part of a community. Every transaction becomes an opportunity to improve collective prosperity.

The 13 interconnected dimensions of health

IPhysicalThe wellbeing and optimal functioning of the body
IIMentalClear thinking, learning and cognitive resilience
IIIEmotionalUnderstanding, regulating and transforming emotions
IVSocialMeaningful relationships and positive contribution
VCommercialCreating and exchanging value ethically
VIDigitalA healthy, productive relationship with technology
VIIFinancialGenerating, managing and protecting resources
VIIIRelationalTrust, empathy, respect and cooperation
IXFamilyWellbeing, unity and resilience in the family
XConsciousnessSelf-awareness, integrity and accountability
XIIntellectualExpanding and sharing knowledge
XIIVibrationalHarmony between people and surroundings
XIIIUniversalAll dimensions integrated into one whole

Quality of life comes directly from the level of knowledge a person holds across these thirteen dimensions. Everything else is a consequence — which is why the 90-to-120-day campaign gives you a practised way of nourishing the relationships that take time, starting wherever you feel most comfortable and radiating outwards from there.

The goal of Our BeEtter Verse

Beautiful Living: the art of designing a life where beauty, health, purpose and prosperity exist in harmony.

Not a look — a method for designing every aspect of life with intention. Ten pillars turn around one centre, and each one is also a market: every pillar names things people already buy, already choose, and can already endorse.

01

Beautiful Spaces

Architecture, interiors, nature, light, materials. The room, the light that enters it and the materials you touch every day are not decoration; they are inputs to health and to work.

02

Beautiful Body

Nutrition, movement, sleep, longevity, vitality. The instrument every entrepreneur uses to do everything else. Most business education treats it as a personal matter. Here it is infrastructure.

03

Beautiful Mind

Curiosity, creativity, continuous learning, emotional intelligence — not soft skills, but the raw material of every new solution that ever reached a market.

04

Beautiful Relationships

Family, friendships, community, collaboration. The relationships that produce the biggest businesses and never appear on a balance sheet. Colabocracy exists to make this pillar economically visible.

05

Beautiful Work

Purpose-driven entrepreneurship, and craftsmanship as a standard rather than a nostalgia — with contribution measured by what it makes possible for others.

06

Beautiful Wealth

Money that does not require someone else to lose. This is Freedom eE's central commercial claim: profit and principle paid on the same invoice.

07

Beautiful Experiences

Travel, culture, art, gastronomy, music, rituals — the most endorsable category that exists, because nobody can fake having lived one.

08

Beautiful Technology

The eE.app itself is an argument in this pillar: technology used to attribute contribution and pay people fairly, rather than to extract attention from them.

09

Beautiful Planet

Every purchase inside a campaign is scored for environmental impact, not only financial value. Conscious consumption is where the framework and the commercial model become the same thing.

10

Beautiful Legacy

The longest measure. It is why the L-Free token exists, and why a campaign becomes a level of the entrepreneurial game rather than disappearing when the cycle closes.

Beauty is not decoration. It is a force that inspires wellbeing, conscious living and lasting positive impact.
Going to market

No capital yet owns quality of life.

Freedom eE Colabocracy does not launch with an advertising budget — it would be a contradiction. It enters the market the same way it asks everyone else to operate: through campaigns. One honest table, filmed, distributed by the people who were at it, settled by smart contract.

Every capital of trade already owns one identity. Paris owns haute couture. Milan owns design. London owns finance. New York owns scale. Tokyo owns precision. Each is unquestioned, and each is bound to a product vertical. Italy turned the art of living well into products the world desires. Finland can turn the science of living well into experiences, services, technologies and environments the world desires.

Italy — dolce vitaFinland — healthy life
BeautyHealth
FashionHealthy living
FoodHealthy food
Furniture & designHealthy architecture
HospitalityHealthy hospitality
Art of livingScience of living
CraftsmanshipTechnology & innovation
LuxuryHigh-value wellbeing
Mediterranean lifestyleNordic lifestyle
DesignHuman-centred design
TourismWellness & nature tourism
Made in ItalyApproved by Made in HappineEss, structured in Finland

Italy had a vehicle: the fashion system, the fairs, the ateliers, the houses that carried the category abroad for fifty years. Finland's vehicle is the Made in HappineEss International Movement. A category does not travel because it is true. It travels because something carries it. And the two categories are made by different people: dolce vita was a national export; Healthy Life is an international movement. That difference is exactly why the mark has to be an approval and not an origin.

The mark: approved, not made.

In an integrated digital world, production is distributed by default — raw materials from one country, components from a second, assembly in a third, design in a fourth, software in a fifth. Almost nothing is 100% made anywhere, and the pandemic proved it in public. An origin mark is a claim about a place. A standard is a claim about a practice. Only one of those can still be stated honestly about something that crosses six borders before it reaches a customer.

Respect for knowledge

What is known is shared, taught and credited — never hoarded as an advantage over someone else.

Respect for science

Claims are testable. Evidence outranks opinion, and being corrected is not a loss.

Respect for people

Everyone at the table is treated as an equal party, with a declared price and a recorded contribution.

Respect for nature

The environment is a stakeholder in every transaction, scored alongside the financial result.

Approved by Made in HappineEss certifies one standard: life-positive products and services — those that add to life rather than extract from it — measured against the Finnish structure of values, held together by transparency of communication, and applied to a holistic, international idea of beautiful living.

The approval belongs to the ecosystem, not to a government. It is given by an international community of entrepreneurs, professionals, investors and consumers who actually use what they endorse, and who put that endorsement on the record at the bonded table, where it is attributable and permanent. Finland supplies the standard the community measures against — not the authority.

Nine cities, nine economic DNAs

Finland is structurally suited to a colabocratic model because it does not have one centre. It has a network. Helsinki, Tampere and Turku lead the chapter; the other six are the natural expansion path, each already holding a piece of the Healthy Life category, and each able to host its own bonded table.

CityWhat it representsEconomic DNA
HelsinkiInternational FinlandCapital, finance, government, diplomacy, startups
TampereThe MakerIndustry, engineering, technology, innovation
TurkuArtist, connector, healerArt and culture, maritime, health, life sciences, food, international trade
OuluThe Digital PioneerICT, 5G, deep tech, research
EspooThe Knowledge EngineTechnology, research, startups, corporate innovation
LahtiCircular LivingCircular economy, design, sustainability
KuopioHealth & WellbeingHealth research, medicine, wellbeing
Rovaniemi · LaplandNature & ExperienceTourism, Arctic economy, nature
IkaalinenThe ProofA whole town economy built around wellbeing — spa, water, hospitality, culture

€16.6B → €20B

Finnish tourism demand, 2024 actual against the 2028 national target.

14%

Tourism's share of service export income in 2024.

€85M

Health 360 Finland — digital and preventive health R&D to 2028.

€67M

Health exports to Japan in 2024, excluding software and services.

Sources: Ministry of Economic Affairs and Employment (Finland), tourism strategy 2025–2028; Business Finland, Health 360 Finland and health export figures, 2024–2025.

Ikaalinen: the proof already exists

The ninth city is not on the list for its size. It is there because it has already done, at the scale of one town, exactly what Freedom eE proposes at the scale of a category.

Founded in 1858 as a kauppala — the first small trading town of its kind in Finland — on a peninsula on Lake Kyrösjärvi. In 1884 Gustav Eränen opened the first spa at the tip of Kauppalanniemi. That is the moment the landscape stopped being only a natural resource and became an economic and social asset. The chain it started is the same one Made in HappineEss runs today: nature → visitors → services → hospitality → commerce → culture → jobs.

Then the town discovered what a wellbeing economy actually requires. Not one building: hotels, holiday apartments, restaurants, cafés, leisure areas, staff housing, event spaces, transport, health and rehabilitation services. The Spa Hotel was completed in 1973 with 138 apartments; the Terme building followed in 1975 with 144 units. The spa did not produce seasonal tourism — it produced a permanent local economy, and then an identity. It stopped being a business located in Ikaalinen and became the territorial brand of the town itself.

And the next chapter is being approved right now. On 23 June 2025 the city approved a new urban plan for the spa area — roughly 200–250 new rooms in one expansion, around 60 more in another, plus villas and cabins along Kyrösjärvi. The plan carries one condition that matters more than the room count: new buildings must respect the landscape, the colours and the materials of their surroundings.

Ikaalinen is not the venue because it is convenient. It is the venue because it is the evidence.

The MVP: twelve months, four cycles, four seasons

The rhythm is borrowed deliberately from fashion. Fashion does not communicate a collection once and wait — it runs seasonal cycles, and inside each cycle there is new information every single day. Made in HappineEss uses the same logic for commerce: every day of a cycle produces new colabocratic content, and every piece of it carries a tracked link back to the products and services of the partners who made it.

September 2026 →

The MVP opens, and the monthly content days begin

Monthly physical, PHYgital and digital content-creation events open, rotating across Tampere, Helsinki, Turku, Oulu and Ikaalinen. They run alongside international connections in 67 countries, whose local partners are mentored to open their own tables.

September 2026 → March 2027

Cycles one and two

Members join through eE.app, list their products and services, take part in the campaigns, and invest in colabocratic communication and sales of life-positive products and services.

21–28 March 2027

The international Colabocratic Communication Immersion, Finland

Everyone who entered eE.app between September 2026 and March 2027 meets physically in Finland — an immersion across the 26 Wellness areas and the 26 Queendoms, with workshops in Helsinki, Turku, Tampere and Ikaalinen. This is the working meeting: where the international corridors are opened in person.

March → August 2027

Cycles three and four

The corridors opened in March now run in parallel — Europe–Mercosur, Asia and the Americas — cross-selling between markets through one shared ledger.

30 August – 5 September 2027

The Healthy Entrepreneurship Week, Ikaalinen

A full week of lived experiences and workshops across the 13 healths of healthy entrepreneurship — the Beautiful Living experience, hosted inside the Finnish spa tradition, in the region that also holds the Tampere innovation ecosystem. This is the harvest.

Between the two gatherings sit two more campaign cycles — so nobody waits for a date to start earning. The chapter is being built with the region, not beside it: dialogue with the Ikaalinen Spa ownership as a structural partner, with the municipality, with the Pirkanmaa economic and innovation leadership, and a research partnership with Tampere University and Nordic institutions.

A campaign is a protocol, not a place.

Every campaign — in any city, in any country — runs on the same four flows, the same smart-contract structure, the same 90-to-120-day rhythm, and settles into the same wallet. Nothing about it is specific to Finland. Finland is simply the first chapter to be fully assembled.

Europe ↔ Mercosur

Existing production, brand and distribution relationships between Europe and Brazil, Argentina, Uruguay and Paraguay — the corridor Francesca has worked for three decades.

Asia

Manufacturing, technology and wellness supply chains already connected to European and American buyers.

The Americas

North and Latin American markets that consume the category and increasingly produce it.

The Nordics

The Healthy Life category itself, and the first assembled chapter.

Because every campaign settles into the same ledger, they are not separate businesses — they are one interconnected market. A Brazilian partner's product can be endorsed at a Finnish table and sold through a Portuguese participant's link, and the smart contract pays all three. In a normal expansion, each new market you open is one more market. Here, each new campaign that opens anywhere increases the distribution reach of every campaign already running. Growth compounds instead of adding.

Business Meeting Tables, connected worldwide

Curated PHYgital gatherings that turn conversation into relationships, premium content and measurable commercial opportunity.

01MilanPrêt-à-porter
02ParisHaute couture
03LondonGlobal finance
04RomeCultural heritage
05IkaalinenInternational guide to a healthy, interconnected physical, digital and PHYgital colabocratic entrepreneurship environment
06+ Your city & youCo-host of the international ecosystem — connecting people, purpose, technology and opportunity across borders

Read that table again and notice what changed. The first four cities each own a product category: what they make, and what the world buys from them. Ikaalinen owns something else — a way of working. It is the guide, not the merchandise. That is why the sixth line is not "+ your city" but "+ your city and you". Milan does not need you in order to be Milan. This table does.

Three ways to enter

One membership. One price. The same for everybody.

There is no tier above this. Everything beyond the membership is priced per event, by the Campaign Owner and Event Owner of that specific campaign, recorded in the event's smart contract before the campaign begins. There is no ladder to climb and no premium level that buys a better position.

€250per month + VAT

Cancel or continue, campaign by campaign.

€750for four months + VAT

The same membership, discounted, covering a full campaign cycle.

Enter the eE.app ↗
  • The right to list your products and services to be sold inside the campaigns. This is the core of it: a valid membership is what allows you to publish and promote inside eE.app.
  • Full access to the Made in HappineEss campaign ecosystem — physical, digital or PHYgital.
  • The ability to develop, present and strengthen your products, services, content and experiences.
  • A growing PHYgital reputation across every campaign you join.
Way 01

Join a campaign as a member

€250 a month + VAT, or €750 + VAT for the four-month cycle. The entry point to publish and sell your products and services inside any Made in HappineEss campaign.

Way 02

Open a table in your own city

You bring the local challenge, the local partners and the local content. The protocol, the contracts and the settlement come from the system. An Educator Host approves and onboards you as Campaign Owner.

Way 03

Sponsor or finance a cycle

A sponsor is a named actor of the campaign cast, not an advertiser — funding the cycle in exchange for real, lived presence inside the content, and earning a tracked income stream from it.

Who is accountable

Four architects. And you.

Our BeEtter Verse is the Freedom eE Colabocratic Communication and Sales Studio — the commercial face of the ecosystem, and the same entity that appears in Flow 1 as eE Distribution, the largest infrastructure partner at 18%. The name states the work: communication and sales are one function here, not two departments. The studio that sells the ecosystem is paid by the same rules as everyone inside it.

Francesca Giobbi
Layer 01 · Commercial architecture

Francesca Giobbi

Founder & Commercial Architect

Brazilian-Italian, with more than 35 years inside the international fashion and business ecosystem, connecting production, brands, markets and people across Asia, Europe and Brazil. She contributed to the internationalisation of Made in Italy through work with Prada, Gucci, Armani and Versace, and of Made in Germany through Jil Sander, during the period when Prada invested in the company. She lived the international value creation of Made in Brazil through her own shoe brand and factory, and helped BEST — the Brazilian association of fashion designers — internationalise.

Approved by Made in HappineEss, structured in Finland is the fourth international category she has worked to build, and the first that is a standard rather than an origin. She is the author of the colabocratic sales engineering behind the ecosystem — the 10,400 interviews across 67 countries, the 26 Queendoms, the 26 sectors, the 13 dimensions of health, the nine revenue streams and the four flows — and she funded the three technical layers that make it operable: blockchain in London, fintech in Porto, and marketing technology in São Paulo.

Whoever stands still is moved by someone else's information.

The rooms where the conversations happened — House of Lords, London · Embassy of Portugal, Brasília · CC Forum, Paris · Panama · San Salvador · Cape Town · Milan · Dhaka · Hong Kong · Tokyo · Bangkok · Shanghai · St. Petersburg · Miami · Lisbon · Rio de Janeiro · Oslo · Marbella · New Delhi · Dubai · Riyadh.

Her layer: the commercial architecture, in continuous progress — the daily conversations, research, rules and commercial logic through which the model is continuously built, tested, refined and expanded.

Aliona Botea
Layer 02 · Entry

Aliona Botea

Co-Sales & Marketing Architect

Twenty years building the way in for overlooked immigrant and women founders. In her own words: she sets the table.

Aliona is also the reason the model exists in its current form. Hers was the conversation that identified the contradiction — that Francesca was still paying to place her own product inside her own market — and reframed the project around the collaboration of communication rather than the purchase of attention. She then set the condition that turned it into a system: the partner who digitalises Colabocracy has to buy their own permanence and growth in the market, exactly like everyone else at the table.

I love connecting partners who need each other.

Her layer: the entry. Who gets to the table, how they get there, and how the conversation begins.

John Donnelly
Layer 03 · Capital

John Donnelly

Strategic Capital Seeker

John's role is to keep the capital search alive across the cycles of the ecosystem. When one campaign closes, the next must open with greater capacity than the last, and that requires looking outward continuously — for investors, funding opportunities and financial resources capable of supporting the next cycle and letting it grow.

But he does not look for money for individual projects, and that distinction is his entire function. People arrive at him the way they arrive at any capital connector: with a project that needs funding. What he offers is not a search for a cheque — it is entry into Freedom eE, where four flows and nine revenue streams are already running, and where the campaign pays for the campaign.

A project that says it needs capital almost always needs something more specific first.

His layer: the capital search, and the entry of capital — so that Cycle Two is larger than Cycle One.

Dmytro Korobkov
Layer 04 · Execution

Dmytro Korobkov

Digital Execution Architect

Full-cycle developer and founder of Unitee Space and Aximum. He builds the systems that let small and mid-sized businesses trade together, honestly — and he is the one who digitalised Freedom eE Colabocracy on Telegram as the eE.app.

The four flows, the nine streams, the five tokens and the rules only work because they execute: the colabocratic link, the smart contract, the split, the wallet, and the ledger that remembers who helped whom.

His layer: the execution. The digital infrastructure that turns rules and relationships into transactions, records and value that actually move.

Layer 05 · Next cycle

+ You

Consumer · researcher · entrepreneur · professional · investor · consultant · project owner

There is no Our BeEtter Verse table without the next seat. You are not simply joining a platform — you become part of the next cycle of the system, bringing your knowledge, experience, needs, products, services, capital, projects, questions or contribution to the table.

Your layer: the contribution. What you bring, what you discover, what you learn, and what you help create with others.

Take the next seat ↗

Commercial architecture→entry→capital→execution→next cycle

Synergy and partnership

Banking, private capital and research are not being approached for endorsement. They are being aligned around the same four dimensions the ecosystem already measures on every single sale: social, commercial, financial and environmental. A partner does not have to adopt a new framework — they have to recognise the one they already use, applied to trade that pays after it sells.

Banking

Strategic dialogues with private institutions on the settlement, payment-split and cross-border infrastructure a colabocratic ledger runs on.

Family offices

Private capital across Europe, the Americas, Asia and the Middle East that measures return in social, commercial, financial and environmental impact — the same four dimensions the wallet already scores.

Academia

Research partnerships on life-positive products, services and solutions, and on transparent, purpose-driven ecosystems.

The objections, answered

The honest questions.

Is this multi-level marketing?
No. In MLM you earn from recruiting people below you in a structure. Here, income comes from actual sales of real products and services across 26 Wellness sectors, split among the people who genuinely contributed to each sale. There is no downline, no hierarchy, and no position to buy. Stream 2 rewards referrals, but a referral only ever earns when a real trade happens.
So I still have to pay something.
Yes — for infrastructure and for seats at the table (Flows 1, 2 and 3). What you no longer pay for is market access and client attention, which is where the money really goes today. Those commissions are now paid out of completed sales.
Is there a bigger package that gets me more visibility?
No. There is one membership at one price — €250 a month + VAT, or €750 + VAT for four months — granting the same right to everyone: to list your products and services inside the campaigns. Event seats and sponsorship slots are priced per event by that campaign's owners, not sold as tiers. Nothing in the system can be bought to rank higher.
What stops someone bigger from taking over the campaign?
The percentages. They are fixed before the campaign starts and enforced by the smart contract. Money cannot buy a larger share of the table, and governance rights are earned through contribution rather than purchased.
Why should I endorse a competitor?
You are not asked to. You are asked to endorse the partners, suppliers and providers you already depend on and already recommend for free. The only change is that now the recommendation is recorded, tracked and paid.
What if I contribute and nobody notices?
That is exactly what the ledger is for. Every endorsement, every share, every link is attributable. The Security Team verifies settlement before any payout is released.
Do I have to wait for Finland?
No. Finland is the first fully assembled chapter, not a prerequisite. A campaign is a protocol — it can open in your city on your own cycle, and it connects to every other campaign already running. March and September 2027 are where the parallel cycles meet, not where they start.
What if the content doesn't sell anything?
Then the commission never fires, and you have paid only for the infrastructure and the seat. That is the honest trade-off, and it is deliberately the opposite way round from the market today, where you pay the largest sum precisely when you have the least certainty.

Glossary

Bonded table
The recorded content-creation session where partners who already trust each other endorse each other on camera. The raw material of the whole system.
Campaign Owner
The person with final responsibility for delivering a campaign. Approved by an Educator Host; paid a designated share in the event flows.
Colabocratic link
One tracked link per content unit, issued by eE.app. It carries attribution: who shared it, on which channel, and who is in its pool.
Educator Host
The person who educates, invites, onboards and approves new members and Campaign Owners. Paid 10% of every membership.
eE.app
The ledger and the wallet. Created and designed by Francesca Giobbi, digitalised on Telegram by Dmytro Korobkov.
Guardian of Value
What every entrepreneur becomes inside the Take Care Economy: responsible for suppliers, partners, employees, communities, clients and the planet.
Healthy Entrepreneurial Game / Unite 2 ConqueEr
The entrepreneurial game whose levels are written from lived campaign experience. Participants own a share of the IP of the level they created.
Life-positive
Products, services and trade that add to life rather than extract from it: measured for social, commercial, financial and environmental impact, not only financial return.
Made in HappineEss
The movement and the campaign layer: 90-to-120-day colabocratic cycles that turn relationships built at the table into signed commercial agreements.
Our BeEtter Verse
The Freedom eE Colabocratic Communication and Sales Studio; also eE Distribution — Sales Studio 01, the largest infrastructure partner.
PHYgital
Physical and digital combined. A campaign can run as one, the other, or both.
Pool Income
The share of every sale distributed across contributing actors, partner pools and campaign leadership.
RBODO
The 18 Responsible Business Owners Development Objectives, the impact framework behind the I-Free token.
Security Team
Verifies settlement and prevents disputes before any payout is released.
Smart contract
The agreement recorded in eE.app that defines each party's percentage before a campaign begins, and executes the split automatically at settlement.
Take Care Economy
The framework in which every entrepreneur acts as a Guardian of Value. The 26 Universal Queendoms are its map.
Window marketplace
The storefront opened by a colabocratic link, holding every product, service and experience of that content unit.
The circuit

Contribute. Receive. Recognise who gave to you. And allow yourself to be recognised by those you gave to.

That is the entire economy in four movements. Everything else — the flows, the splits, the smart contracts, the wallet — exists to make sure that circuit closes, and that it pays.

Bring your material. Set a table.

Your next client, partner or investor may already be inside the verse.

Enter the eE.app ↗ Talk to Francesca ↗