Networking and e-commerce

Francesca Giobbi has 32 years of experience in the international market, particularly in the fashion industry, where she pioneered the global promotion of the "Made in Italy" concept, working with iconic brands like Prada, Gucci, Armani and Versace. She later expanded her focus to footwear development and distribution, reaching 64 countries and building strong relationships with visionary entrepreneurs worldwide.

Since 2014, Francesca has studied the quality of life of entrepreneurs in the globalised "PHYgital" market, which integrates physical and digital spaces. Through conversations with over 9,7 k entrepreneurs around the world, she identified the need to integrate commercial and marketing forces between suppliers and brands, creating models that connect directly with consumers and decision-makers to enhance business opportunities.

This led her to develop the "CO-LABO-CRATIC" commercial Marketing Strategy of Freedom eE, a cooperative marketing formula that helps entrepreneurs diversify distribution channels and revenue streams by fostering integrated communication between suppliers and customers, optimising results in the "PHYgital" market. Her vision focuses on driving innovation, collaboration and sustainable growth in the global economy.

To develop the Freedom eE Productivity Exchange and its CO-LABO-CRATIC Commercial Marketing Strategy, Francesca has drawn upon the insights of entrepreneurs from multiple countries, enriching her approach with profound studies of three influential pioneers:

Muhammad Yunus, Nobel Peace Prize laureate in 2006, recognized for founding Grameen Bank and pioneering microcredit and micro finance to empower women.
Mary Kay Ash, founder of Mary Kay Inc. in Texas, renowned for revolutionising network marketing through women-centric business models.
Satoshi Nakamoto, the visionary behind Bitcoin, who introduced the peer-to-peer electronic cash system, transforming digital finance.

By integrating these diverse inspirations, Francesca has crafted an innovative strategy that bridges cooperative marketing, socio-commercial and economic impact and technological advancement.

Francesca's groundbreaking work has earned her numerous prestigious accolades, highlighting her commitment to innovation, empowerment and global collaboration. Among these are:

The Iguatemi Award, presented by the Iguatemi Group in São Paulo, Brazil, for her excellence and innovation in high-end footwear design. Francesca not only developed luxury shoes in her factory but also empowered women through their roles in production and sales.
The Martin Luther King Award, bestowed at the House of Lords in London by Civil Diplomacy Jethro, in recognition of her investment in a cooperative commercial marketing solution that unites and empowers good-hearted entrepreneurs from diverse cultures, social classes and sectors.
The Mulan-BRICS Innovation Award for Women, awarded by Deloitte and Alibaba in China, for her development of a self-sustaining PHYgital market solution that supports small and medium-sized entrepreneurs, with a focus on advancing women's economies locally while fostering global connections.

Which one will you choose to be?

Francesca believes that entrepreneurs in the globalised market fall into two categories:

The Leaders – Those with a global vision and a local mission. They multiply self-sustaining solutions by connecting their aspirations with like-minded entrepreneurs who cooperate on a global scale.
The Followers – Those with a local vision attempting to fit into a global mission they cannot fully grasp due to a lack of international cooperation. They often divide opportunities rather than creating them.

Francesca’s vision fuels a transformative approach to entrepreneurship, rooted in collaboration, innovation, and empowerment. With this philosophy, she began structuring her own international commercial family, along with those of her suppliers and clients, giving rise to the We Unite Wellness World vision.

By uniting entrepreneurs, investors, communities, and taxpayers who share common social, commercial, economic and environmental objectives, this initiative lays the foundation for a healthier, more prosperous, and purpose-driven Phygital entrepreneurial market. Here, wellness entrepreneurs, researchers, professionals, investors and consumers not only thrive but actively shape a sustainable "now", fostering a financial ecosystem that is equitable, transparent, and free from abusive practices.

We Unite Wellness World is founded on the belief that conscious individuals can uplift one another, harnessing the transformative power of Colabocratic synergy to drive growth, well-being and empowerment. This force extends beyond families, embracing friends, businesses and self-care, all grounded in love, compassion, authenticity and meaningful partnerships.

By uniting entrepreneurs, investors,consumers, communities and taxpayers who share common social, commercial, economic and environmental objectives, this initiative lays the foundation for a healthier, more prosperous and purpose-driven Phygital entrepreneurial market. Here, wellness entrepreneurs, researchers, professionals, investors and consumers not only thrive but actively shape a sustainable "now", fostering a financial ecosystem that is equitable, transparent and free from abusive practices.

We Unite Wellness World is founded on the belief that conscious individuals can uplift one another, harnessing the transformative power of Co-labo-cratic synergy to drive growth, well-being and empowerment. This force extends beyond families, embracing friends, businesses and self-care, all grounded in love, compassion, authenticity and meaningful partnerships.

In 2022, Francesca introduced the Freedom eE Productivity Exchange at the Women Economic Forum-WEF in New Delhi, in collaboration with Hera City. This groundbreaking initiative highlighted innovative approaches to productivity and empowerment, fostering global dialogue on sustainable economic development.

Francesca unveiled the Freedom eE "Co-labo-cratic" Commercial Economy at the St. Petersburg International Economic Forum (SPIEF), in collaboration with BRICS nations in 2023. This innovative economic model emphasises collective collaboration, sustainability and empowerment, redefining commercial frameworks on a global stage.

Since 2014, Francesca has engaged with over 9,700 entrepreneurs from 64 countries, uncovering a universal truth: thriving in today’s fast-paced "PHYgital" world requires a foundation of health, wealth and happiness. Recognizing this need, Francesca saw an unparalleled opportunity in the booming health and wellness market—to empower entrepreneurs, their teams, families, and communities to succeed as consumers, producers and investors. From this vision, The Wellness Co-Labo-cratic Projects was born—a groundbreaking PHYgital initiative that unites purpose-driven international business hubs, congresses and events, entrepreneurs, leading scientists, visionary researchers, 12 pillars of health experts, influential marketers and forward-thinking investors. Together, they create innovative solutions that redefine longevity, enabling individuals to achieve peak performance and live life to the fullest.

Supported by the commercial power of We Unite Wellness World, The Wellness Co-labo-cratic Projects is leading the evolution of the global wellness market. Now, Francesca invites purpose-driven entrepreneurs, investors, visionary leaders and passionate researchers to organize their commercial families and become part of a transformative art of living.